{"id":1252,"date":"2023-06-07T13:54:55","date_gmt":"2023-06-07T13:54:55","guid":{"rendered":"https:\/\/amayade.com\/?p=1252"},"modified":"2024-03-19T09:28:57","modified_gmt":"2024-03-19T09:28:57","slug":"suivre-la-relation-des-prospects-avec-engagement-history","status":"publish","type":"post","link":"https:\/\/amayade.com\/index.php\/2023\/06\/07\/suivre-la-relation-des-prospects-avec-engagement-history\/","title":{"rendered":"Engagement History Pardot : suivre la relation des prospects"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Suivre la relation des prospects avec Engagement History<\/strong><\/h2><br>\n\n\n\n<p style=\"font-size:14px\">Optimiser la communication entre le d\u00e9partement marketing et les commerciaux dans Salesforce gr\u00e2ce \u00e0 l&rsquo;historique d&rsquo;engagement Pardot (Engagement History Pardot).<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"Account Engagement - Engagement History 1er dec 2022\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AjC349SFO2c?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Lorsque le d\u00e9partement marketing souhaite communiquer avec les prospects, il dispose de diff\u00e9rentes m\u00e9thodes pour le faire. Par exemple, les prospects peuvent avoir particip\u00e9 \u00e0 un webinaire, s&rsquo;\u00eatre inscrits \u00e0 un \u00e9v\u00e9nement, recevoir la newsletter, avoir cliqu\u00e9 sur un article ou visit\u00e9 la page des prix sur le site internet. Toutes ces actions sont des informations int\u00e9ressantes et essentielles qui peuvent appuyer le discours commercial.<\/p>\n\n\n\n<p>Ces actions se d\u00e9roulent en parall\u00e8le de l&rsquo;activit\u00e9 de prospection. Ainsi, le d\u00e9partement marketing dispose de donn\u00e9es pr\u00e9cieuses pour personnaliser ses communications avec les prospects.<\/p>\n\n\n\n<p>Dans cette vid\u00e9o, je vais vous montrer comment partager ces actions et l&rsquo;engagement des prospects avec les commerciaux dans Salesforce. Nous utiliserons une vue d\u00e9di\u00e9e du c\u00f4t\u00e9 de Salesforce afin de ne pas perturber le fil d&rsquo;activit\u00e9 des commerciaux. Cette fonctionnalit\u00e9 est native gr\u00e2ce \u00e0 Marketing Cloud Account Engagement (<a href=\"https:\/\/www.salesforce.com\/fr\/campaign\/sem\/marketing-cloud\/?d=7013y000002KNcMAAW&amp;utm_source=google&amp;utm_medium=paid_search&amp;utm_campaign=emea_fr_mktlobcon&amp;utm_content=salesforce-marketing_7013y000002KNcMAAW&amp;utm_term=Pardot&amp;ef_id=CjwKCAjwp8OpBhAFEiwAG7NaEh2GgReUGk6LTy0UTjKYezk7-TdSPgy0aX55EkuB0vIhD8lWlHBAkRoCtPoQAvD_BwE:G:s&amp;s_kwcid=AL!7501!3!653960853339!e!!g!!pardot&amp;&amp;mkwid=s&amp;pcrid=653960853339&amp;pkw=pardot&amp;pmt=e&amp;pdv=c&amp;gad_source=1&amp;gclid=CjwKCAjwp8OpBhAFEiwAG7NaEh2GgReUGk6LTy0UTjKYezk7-TdSPgy0aX55EkuB0vIhD8lWlHBAkRoCtPoQAvD_BwE&amp;gclsrc=aw.ds\" title=\"\">Pardot<\/a>) et Salesforce. Le module correspondant s&rsquo;appelle Historique d&rsquo;engagement Pardot en fran\u00e7ais, Engagement History Pardot en anglais.<\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 cette int\u00e9gration, les commerciaux auront acc\u00e8s \u00e0 un historique complet des actions entreprises par les prospects, ce qui leur permettra d&rsquo;adapter leur discours commercial de mani\u00e8re plus efficace et pertinente.<\/p>\n\n\n\n<p>Si vous souhaitez \u00eatre accompagn\u00e9 pour installer Historique d&rsquo;engagement Pardot, c\u2019est par&nbsp;<a href=\"https:\/\/amayade.com\/index.php\/contactez-nous\/\">ici<\/a>&nbsp;!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Suivre la relation des prospects avec Engagement History Optimiser la communication entre le d\u00e9partement marketing et les commerciaux dans Salesforce gr\u00e2ce \u00e0 l&rsquo;historique d&rsquo;engagement Pardot (Engagement History Pardot). Lorsque le d\u00e9partement marketing souhaite communiquer avec les prospects, il dispose de diff\u00e9rentes m\u00e9thodes pour le faire. Par exemple, les prospects peuvent avoir particip\u00e9 \u00e0 un webinaire, &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/amayade.com\/index.php\/2023\/06\/07\/suivre-la-relation-des-prospects-avec-engagement-history\/\"> <span class=\"screen-reader-text\">Engagement History Pardot : suivre la relation des prospects<\/span> Lire la suite\u00a0\u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":1253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","footnotes":""},"categories":[12,14],"tags":[23,26,25,24,18],"class_list":["post-1252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-articles","category-videos","tag-engagement-history","tag-historique-engagement","tag-marketing-cloud-account-engagement","tag-pardot","tag-salesforce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/amayade.com\/index.php\/wp-json\/wp\/v2\/posts\/1252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amayade.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amayade.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amayade.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/amayade.com\/index.php\/wp-json\/wp\/v2\/comments?post=1252"}],"version-history":[{"count":10,"href":"https:\/\/amayade.com\/index.php\/wp-json\/wp\/v2\/posts\/1252\/revisions"}],"predecessor-version":[{"id":2319,"href":"https:\/\/amayade.com\/index.php\/wp-json\/wp\/v2\/posts\/1252\/revisions\/2319"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amayade.com\/index.php\/wp-json\/wp\/v2\/media\/1253"}],"wp:attachment":[{"href":"https:\/\/amayade.com\/index.php\/wp-json\/wp\/v2\/media?parent=1252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amayade.com\/index.php\/wp-json\/wp\/v2\/categories?post=1252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amayade.com\/index.php\/wp-json\/wp\/v2\/tags?post=1252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}